July 21

10 ways to improve Local Government Web Design

Author: Akshaya Ray

It is important to ensure that the local government web design lays out a journey from the first time a customer visits the website to the time he becomes a customer. However, below are 10 ways to improve local government web design- 

Modernize your Font Style - By simply choosing a new font style can give a website a totally new and different look and feel. Choose an easy to read and modern font style. Local government web design trends are using larger fonts to make a bigger impact and increase readability.

Clickable Banners -  New technology is allowing us to optimize that landing page as never before. The banner or the logo on the website must be clickable and linked back to the homepage. This makes the user's experience much better and much more easier to navigate. Many websites have this feature now boosting organic traffic and making people stay on the website for a longer duration.

Easy to Navigate – Your objective should be to create a good user experience. Navigation is the process or activity that depicts  the flow of a system.  Nothing can be worse than a website where you cannot retrieve information. Its important to fortify that the users easily get the information they are looking for. Full site navigation is also trending and is an effective way to move users through different pages while keeping them engaged with your content.

Relevant and Authentic Information – Having relevant information is one of the most important part of the website design process. Here are a few things that a well-designed website should have-
  • Links to social media accounts
  • FAQ Page
  • Search Box
  • Easily accessible contact information
  • Links to related information and overview of services
Focus on High Quality Images –  Most of the learners are made up of visual learners. Therefore, images are a significant part of the local government web design process often not given sufficient importance by many companies. Images help the viewers to feel comfortable with the website. The images of a good website includes images which are -
  • High quality and resolution pictures
  • Compelling and Relevant
  • Unique
  • Professional
Use color strategically- Websites today are focusing on modern and neutral colors that allow content such as icons, photos and videos to earn the attention they deserve. Selecting appropriate color combination during website designing is one of the other crucial factors often overlooked  in creating a successful website. Psychologists have proved that colors have the ability to generate a positive impact and which will make the visitor stay for a longer duration. 

Incorporate Videos – Another way to engage the users to a website can be done through effective utilization of multimedia content. According to marketing experts, video avails maximum return on investment. Videos are highly engaging and are shareable that spread the message without any miscommunication. They provide easy access to information at a minimal cost proving to be an important part of the web designing process.

Use of Sliders – Sliders are navigational tools that help us convey the message quickly and in a concise manner. Another benefit of sliders is that it helps you to consume and re-consume the content, making sliders an effective tool in local government web designs.

Make sure the website is responsive – Responsive design means that your site adapts to any device or screen. A large amount of traffic coming to the top websites comes from the mobile devices and is increasing at a fast rate. In the era of mobile phones, where all users use mobile phones to perform their tasks, it is obvious to think that the website design should be responsive. If it isn't, website owners will have a tough time keeping the visitors on the web page.

Review the website design regularly – Local government web design trends change continuously and so do the needs and demands of the customers. You should review your website every six to seven months to cope with the currents trends. This doesn't mean that you need to change the entire web design but rather make minor changes that will meet the expectations and needs of the customers.
CloseClose Form