September 29

10 Ways to Improve Your Municipal Web Design

Author: Akshaya Ray

Websites are one of the most important tools to retrieve information. People more often go to a website for information than calling the concerned company official. The more competent a website, the more advantages one gains. It is important to ensure that the municipal web design is effectively meeting the needs of your users. You need to chalk out a journey from the first time they visit the website to the time they become a customer. However, everybody has different opinions on what makes a website design great, below are some of the most steady ways to improve the web design.


1) Easy to Navigate – Navigation is the process or activity that depicts the flow of a system. Your objective should be to create a good user experience. There is nothing worse than a website where you cannot find information. Its important to fortify that the users easily get the information they are looking for. Full site navigation is also trending and is an effective way to move users through different pages while keeping them engaged with your content.


2) Relevant and Authentic Information – Having relevant information is one of the most important part of the website design process. Here are a few things that a well-designed website should have-


  • Links to social media accounts 
  • FAQ Page
  • Search Box
  • Easily accessible contact information
  • Links to related information and overview of services


3) Clickable Banners - The logo or the banner on the website must be clickable and linked back to the homepage. This makes the user's experience better and easier to navigate. Many websites have this feature now boosting organic traffic and making people stay on the website for a longer duration.


4) Incorporate Videos – One of the many other ways to engage the users to any website can be done through effective utilization of multimedia content. According to marketing experts, they name video as the content with the maximum return on investment. Videos are highly engaging and are shareable that spread the message without any miscommunication. They provide easy access to information at a minimal cost proving to be an important part of the web designing process.


5) Use color strategically - Selecting appropriate color combination during website designing is one of the other crucial factors, yet often overlooked in creating a successful website. Psychologists have proved that colors have the ability to generate a positive impact and which will make the visitor stay for a longer duration. Henceforth, colors should be strategically used to allow the signature content achieve the attention they deserve.


6) Focus on High Quality Images – 65% of the learners are made up of visual learners. Therefore, images are a significant part of the municipal web design process often neglected by many companies. Images help your viewers to feel comfortable with the website. The images of a good website includes images which are -


  • High resolution
  • Compelling and Relevant 
  • Professional and Unique


7) Use of Sliders – As rightly said, pictures are worth a thousand words so can you imagine the impact a gallery of images will have to effectively communicate the message to the users? Sliders are navigational tools that help us achieve this and convey the message quickly and in a concise manner. Another benefit of sliders is that it helps you to consume and re-consume the content, making sliders an effective tool in municipal web designing.


8) Include Follow and Social Share Buttons – Social Share and Follow buttons are important in website designing to make it easy for the audience to share and follow the content. It is important to include these buttons on all important pages such as the home page, blog articles and marketing emails. On a website, the buttons should be easily accessible and large in appearance for users to promote the content from the website.


9) Review the website design regularly – Municipal web design trends change continuously and so do the needs and demands of the customers. You should review your website every six to seven months to cope with the currents trends. This doesn't mean that you need to change the entire web design but rather make minor changes that will meet the expectations and needs of the customers.


10) Make sure the website is responsive – Responsive design means that your site adapts to any device or screen. A large amount of traffic coming to the top websites comes from the mobile devices and is increasing at a fast rate. In the era of mobile phones, where all users use mobile phones to perform their tasks, it is obvious to think that the website design should be responsive. If it isn't, website owners will have a tough time keeping the visitors on the web page.
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